Harrison Street abides by the following principles

• Promote a culture of innovative ideas in process and product
• Promote contrarian thinking and outperform expected outcomes
• Capital preservation while seeking to achieve superior risk-adjusted returns
• Energize employees, partners and clients
• Promote win / win relationships with all partners
• While investing opportunistically keep the long-term goals and principles in mind
• Strive to be the best not the biggest real estate firm